CALGARY, AB, Sept. 20, 2011/Troy Media – In 2009 the Canadian Public Relations Society held its annual conference “On the Edge” in Vancouver. Like the good communicators they are, John Kageorge and his organizing team encouraged members and attendees to blog, tweet, debate and discuss the communications issues of the day. It was a lively [...]
Considerable evidence exists that social media is rapidly evolving from the shiny new marketing toy to a standard part of the media mix. Nowadays almost every campaign at least considers doing a YouTube video or a blog or a Facebook page. What sometimes gets forgotten is the post-mortem – was using social media worth it? [...]
CALGARY, AB, Aug. 28, 2011/Troy Media – I’ve been reading a few articles from social media naysayers of late. Funny thing is, I often start such a read agreeing with many of their points, but invariably they seem to succumb to the temptations of weak, emotional argument. In other words, they go from smart [...]
CALGARY, AB, July 29, 2011/ Troy Media/ – If you’re looking for a job with a traditional resume and cover letter, I have bad news; you may be ruled out on the basis of your “old fashioned” application alone. Similarly, if you’re a recruiter using traditional means like print career ads or web-based job boards, [...]
With over 600 million users, it’s no wonder marketers want to run promotions on Facebook. Giveaways, photo contests, coupons, and sweepstakes – everyone is excited to generate buzz on Facebook through classic promotional means. Trouble is, Facebook pretty much forbids it. Use the apps for your contest Fret not, though, dear marketeers, there is a [...]
CALGARY, AB, June 24, 2011/ Troy Media/ – “I want the corner butcher back. Bring it back a century.” So says Scott Stratten when asked what business should look like in a social media world. “I don’t want Wal-Mart, I want the butcher who knows my name and saves me a certain cut of meat because [...]
Twitter is like a 21st century Rotary Club. That’s a line I heard recently that really made sense to me. The foundation of Twitter is networking, meeting with people, building community, often doing good deeds, sometimes leading to business. So when the organizers of the venerable mesh conference asked me to assemble a panel on [...]
Mount Royal University is holding a one-day forum and trade show on June 23, 2011 called “Social Media Shift” – a social media marketing conference featuring Scott Stratten of @unmarketing fame, Eric Weaver (@weave) and numerous others. Here’s a peek at who’s on deck: The forum is specifically designed for small to mid-sized business owners and [...]
Mount Royal University is holding “Social Media Shift“, a one-day forum and trade show on social media marketing. A variety of dynamic speakers from the forefront of this growing phenomenon will be featured, including: Doug Lacombe – Master of Ceremonies (disclosure, that’s me!) Scott Stratten – Social Currency Ernest Barbaric – The Ripple Effect Richard [...]
Companies are highly motivated these days to manage their reputations and advocate their positions using social media. Sometimes that goes too far. This week Facebook and public relations giant Burson-Marsteller (B-M) appear to have crossed the line in what is becoming known as “Whisper-Gate.” For the record, if anyone at your company asks you to [...]
