Mount Royal University is holding a one-day forum and trade show on June 23, 2011 called “Social Media Shift” – a social media marketing conference featuring Scott Stratten of @unmarketing fame, Eric Weaver (@weave) and numerous others. Here’s a peek at who’s on deck: The forum is specifically designed for small to mid-sized business owners and [...]
Mount Royal University is holding “Social Media Shift“, a one-day forum and trade show on social media marketing. A variety of dynamic speakers from the forefront of this growing phenomenon will be featured, including: Doug Lacombe – Master of Ceremonies (disclosure, that’s me!) Scott Stratten – Social Currency Ernest Barbaric – The Ripple Effect Richard [...]
Companies are highly motivated these days to manage their reputations and advocate their positions using social media. Sometimes that goes too far. This week Facebook and public relations giant Burson-Marsteller (B-M) appear to have crossed the line in what is becoming known as “Whisper-Gate.” For the record, if anyone at your company asks you to [...]
Ed. Note: This article originally appeared in my Postmedia News social media column. Everyone speaks about the need for social media strategy and I agree wholeheartedly. Or, more precisely, I think your communications strategy needs a social media component. However, it’s a long journey from strategic document to actual implementation. On paper this stuff can [...]
Ed. Note: This article originally appeared in my Postmedia News social media column. Lately I’ve been running into a lot of companies that have been approached by agencies looking to “do their social media for them.” Inevitably, the conversation turns to the question of whether this is even a good idea. My answer is maybe, [...]
Shaw TV came out to see us at a recent Quickinar on social media strategy – take a peek at what they found out!
This seminar is part of the Quickinars series of social media training – the full class list for Q1 2011 can be seen on Eventbrite. Are you baffled by all the babble surrounding digital marketing and social media? Do you wish you could tie it all together and have it all make sense? Do you [...]
Facebook fan pages are a great way to promote your business or organization, are easy to maintain and they keep your personal profile separate from your business page. To its credit Facebook has done a lot lately to make pages more brand-friendly, even website-like. If you’re like me, chances are you are not using your [...]
communicatto commentary: social media insights – snack sized bits of social media goodness in under 5 minutes. Hosted by Calgary social media consultant Doug Lacombe, communicatto commentary documents Lacombe’s thoughts regarding social media for business. communicatto is a Calgary social media agency, follow us at http://facebook.com/communicatto This episode suggests looking outside your industry for social [...]
For those who follow this column (Hi mom!), you’ll recall that last week I was helping Toronto entrepreneur Tammy Gilden, the chief energy officer at Employee Energizer. With minimal assistance, Tammy was able to separate her personal Facebook profile from her business page, which is now at facebook.com/EmployeeEnergizer. One might call that a happy ending. [...]
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