A healthy skepticism goes a long way CALGARY, AB, Jun 5, 2012/ Troy Media – Social media is such a hot topic right now, especially in corporate communications, it’s really easy to slip in the snake oil. Supposed experts, many at traditional agencies, are coming out of the woodwork and providing all kinds of dubious [...]
CALGARY, AB, May 29, 2012/ Troy Media – All I really needed to know about content marketing, I learned in kindergarten – specifically during story time. Whether it’s a fairy tale or a fable, a parable or a poem, the structure tends to follow a certain pattern. Content marketing is now at the heart of [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of using Mailchimp! Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.
Friday Facebook became a public company, the first American company to be valued at over $100 billion. That’s BILLION with a B and no Dr. Evil pinky, a market cap higher than McDonalds or Nike for a company that basically sells virtual eyeballs. Valuation expert Espen Robak, of Pluris Valuation Advisors said this in an [...]
If a picture is worth a thousand words, what’s the worth of a video? From a business perspective, priceless. In today’s world, where life online is fast-paced and hyper-interactive, businesses have the ability to connect with their customers in a way that’s genuine and long lasting. While we’re staying connected via keyboards and touch screens, [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you how easy it is to dress up your YouTube channel. Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.
Do social media ads even work? CALGARY, AB, Apr. 30, 2012/ Troy Media – Question: When is an ad not an ad? Answer: When it’s a story, maybe even one shared by a friend. In the ever-changing world of digital advertising, and the never-ending quest for business models for online publishers, “social advertising” is suddenly [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you how easy it is to design and optimize your Facebook business page. By the way, if you do decide to build a Facebook business page, Facebook itself has a pretty detailed help section on this topic. Next week we’ll show you how you dress up your YouTube [...]
Building on the success of the first annual Social Media Shift event held in June of 2011 (where I enjoyed a role as Master of Ceremonies), Social Media Shift 2 will focus on bridging the gap between traditional marketing methods and social media. This event will engage you and inspire you through practical tips and [...]
Digital media has made a big world seem small, allowing people from across the globe to connect in real time and around common interests. For charities and NGOs, this is a game-changer. This week’s edition of the digital literacy series examines the powerful ability digital media has for capturing the attention of the masses and [...]