In today’s digital media world, content is king. This is common knowledge now but some companies are still reluctant to embrace it. Creating compelling and relevant content can be time consuming and often requires hiring new talent, so the payoff for such an investment better be huge. The stats below prove that it is. But [...]
Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company [...]
Welcome once again to Screencast Saturdays (sorry we’re a little late this week as Doug was slacking off this weekend!) This week communicatto team member Mary shows you the basics of different personal pages or personal websites. Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.
Social media and customer service have come together like peanut butter and chocolate did in the old Reese’s Peanut Butter Cups commercials. And like the famous candy bar, both are better for it, creating, as the ads once proclaimed, “Two great tastes that taste great together.” According to Mashable and Gartner, social service does matter. [...]
We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: Tech Talk: iPhone 5 hands on - I just got my iPhone 5 a few days ago and I’m already hooked. It makes my [...]
Social media marketers talk a lot these days about “creating buzz”, by which they mean chatter about a brand. Forty years ago a duo named Cheech and Chong talked about creating buzz of the Maui Wowie variety. If you squint hard enough you can connect these two cultural phenomena and draw some lessons from a [...]
Lately I’ve been signing up a lot of corporate clients who have dipped their toes into social media without a ton of planning. You might call this their “experimentation phase”. While testing the waters is a great way to understand the lay of the land (mixed metaphor, but you know what I mean), it’s rarely [...]
As a teenager I spent a lot of time in the pool at the YMCA. Training to be a lifeguard, teaching and practicing, I reeked of chlorine most of the time. In the summers I did the same at camp. One thing they taught us over and over was to avoid diving into unknown waters. [...]
An appointment with a digital marketer is like an appointment with a medical specialist, minus the waiting room and the stale magazines (we bring our iPads). Digital marketers may have a better bedside manner, but the process is remarkably similar to a doctor’s visit. When you walk in the door you have a problem, an [...]
Social media requires a content marketing system My Dad was a military man in the 1960s. As a youngster he trained me there was one way to iron a shirt, make a bed, or shine a pair of shoes – the right way. I remember him showing me how to shovel the driveway by dividing [...]
