Bridging the Gap Between Traditional Marketing and Social Media #mrushift

April 27, 2012

Building on the success of the first annual Social Media Shift event held in June of 2011 (where I enjoyed a role as Master of Ceremonies), Social Media Shift 2 will focus on bridging the gap between traditional marketing methods and social media. This event will engage you and inspire you through practical tips and […]

Calgary organizations to share social media experiences

April 6, 2012

We all know social media has been all the rage the past few years. Heaven knows we’ve all seen our fair share of “social media cheerleading” at conferences and such. You know, where an extroverted speaker gets up on stage, frenetically waves their hands, and proclaims how “social media is changing everything!” My Quickinars colleague […]

Brand & content key to digital publishing success

March 29, 2012

In continuing our series on digital literacy and the impact it’s having on Canada’s economy, this week we focus on the “State of the Digital Publishing Industry”. This was the topic of a panel discussion hosted by Digital Alberta (@DigitalAlberta) on Monday. On the panel were Guy Huntingford (@guyhuntingford), publisher of the Calgary Herald, and […]

Third Tuesday World Kiva Day recap: A community within a community, within a community…doing a world of good

January 19, 2012

The weather in Calgary has been positively frigid this week (like you need me to tell you that) and the coldest day was probably Tuesday – the day of Third Tuesday Calgary’s (#TTyyc) World Kiva Day Meetup. As a result, the turnout was lower than anticipated (what with the fact that most people’s cars were […]

communicatto chatto: Interview with StockTwits’ Howard Lindzon

November 15, 2011

I recently had a chance to interview Howard Lindzon, co-founder of and long-time angel investor. Howard will be stopping in Calgary to address the Third Tuesday Calgary chapter November 17, 2011 thanks to our event partner the Canadian Investor Relations Institute. Here’s that interview:

Who owns social media in corporate landscape?

September 26, 2011

CALGARY, AB, Sept. 20, 2011/Troy Media – In 2009 the Canadian Public Relations Society held its annual conference “On the Edge” in Vancouver. Like the good communicators they are, John Kageorge and his organizing team encouraged members and attendees to blog, tweet, debate and discuss the communications issues of the day. It was a lively […]

Social media audits balance art and science

September 19, 2011

Considerable evidence exists that social media is rapidly evolving from the shiny new marketing toy to a standard part of the media mix. Nowadays almost every campaign at least considers doing a YouTube video or a blog or a Facebook page. What sometimes gets forgotten is the post-mortem – was using social media worth it? […]

Web 2.0 déjà vu reveals human traits

August 21, 2011

CALGARY, AB, Aug. 12, 2011/ Troy Media – I’m having a wicked sense of déjà vu these days. And no, I did not try on my old 70s bell-bottoms, which wouldn’t fit anyway. Well, maybe if I turned them upside down and sewed the ultra-wide legs together. Never mind, I digress. I’m talking about Web […]

Social media all about knowing your customers

June 28, 2011

CALGARY, AB, June 24, 2011/ Troy Media/ – “I want the corner butcher back. Bring it back a century.” So says Scott Stratten when asked what business should look like in a social media world. “I don’t want Wal-Mart, I want the butcher who knows my name and saves me a certain cut of meat because […]

Lacombe goes blah blah on social media for oil and gas, Nenshi, and so on

June 14, 2011

I recently put a Twitter panel together for the meshwest conference that took place in Calgary last week. After the conference mesh co-founder and leading digital strategist Mark Evans asked me a few questions on the flip cam. Here’s my blah blah on social media in Calgary, oil and gas, Mayor Nenshi, and so on.  

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