Third Tuesday World Kiva Day recap: A community within a community, within a community…doing a world of good

January 19, 2012 No comments yet

This is a guest post by Kelly Ferrier, owner of Calgary copywriting company, Kay Phair Advising. You can find her on Twitter at @kayphair. The weather in Calgary has been positively frigid this week (like you need me to tell you that) and the coldest day was probably Tuesday – the day of Third Tuesday [...]

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communicatto chatto: Interview with StockTwits’ Howard Lindzon

November 15, 2011 No comments yet

I recently had a chance to interview Howard Lindzon, co-founder of StockTwits.com and long-time angel investor. Howard will be stopping in Calgary to address the Third Tuesday Calgary chapter November 17, 2011 thanks to our event partner the Canadian Investor Relations Institute. Here’s that interview: Send to your network:

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Who owns social media in corporate landscape?

September 26, 2011 No comments yet

CALGARY, AB, Sept. 20, 2011/Troy Media – In 2009 the Canadian Public Relations Society held its annual conference “On the Edge” in Vancouver. Like the good communicators they are, John Kageorge and his organizing team encouraged members and attendees to blog, tweet, debate and discuss the communications issues of the day. It was a lively [...]

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Social media audits balance art and science

September 19, 2011 No comments yet

Considerable evidence exists that social media is rapidly evolving from the shiny new marketing toy to a standard part of the media mix. Nowadays almost every campaign at least considers doing a YouTube video or a blog or a Facebook page. What sometimes gets forgotten is the post-mortem – was using social media worth it? [...]

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Web 2.0 déjà vu reveals human traits

August 21, 2011 No comments yet

CALGARY, AB, Aug. 12, 2011/ Troy Media – I’m having a wicked sense of déjà vu these days. And no, I did not try on my old 70s bell-bottoms, which wouldn’t fit anyway. Well, maybe if I turned them upside down and sewed the ultra-wide legs together. Never mind, I digress. I’m talking about Web [...]

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Social media all about knowing your customers

June 28, 2011 2 comments

CALGARY, AB, June 24, 2011/ Troy Media/ – “I want the corner butcher back. Bring it back a century.” So says Scott Stratten when asked what business should look like in a social media world. “I don’t want Wal-Mart, I want the butcher who knows my name and saves me a certain cut of meat because [...]

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Lacombe goes blah blah on social media for oil and gas, Nenshi, and so on

June 14, 2011 3 comments

I recently put a Twitter panel together for the meshwest conference that took place in Calgary last week. After the conference mesh co-founder and leading digital strategist Mark Evans asked me a few questions on the flip cam. Here’s my blah blah on social media in Calgary, oil and gas, Mayor Nenshi, and so on.   [...]

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Twitter like 21st Century Rotary Club

June 13, 2011 4 comments

Twitter is like a 21st century Rotary Club. That’s a line I heard recently that really made sense to me. The foundation of Twitter is networking, meeting with people, building community, often doing good deeds, sometimes leading to business. So when the organizers of the venerable mesh conference asked me to assemble a panel on [...]

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Gilligan’s Island allegory for social media

June 7, 2011 No comments yet

A few weeks ago I had the tremendous pleasure of attending a gathering of chief marketing executives put on in Banff by the Conference Board of Canada. The topic was New Age Marketing and we enjoyed excellent presentations by top-notch digital marketing folks from LinkedIn.com, TorStar Publishing and Deloitte. A special highlight for the small [...]

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Video: Digerati speaking at Mount Royal U “Shift” Conference

June 2, 2011 No comments yet

Mount Royal University is holding a one-day forum and trade show on June 23, 2011 called “Social Media Shift” – a social media marketing conference featuring Scott Stratten of @unmarketing fame, Eric Weaver (@weave) and numerous others. Here’s a peek at who’s on deck: The forum is specifically designed for small to mid-sized business owners and [...]

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