Tips for going digital free on tonight’s Valentine’s Day dinner date

February 14, 2013

Love it or hate it, there’s no avoiding the fact that today is Valentine’s Day. In honour of the day, (and with digital addicts like me in mind) I found a fantastic – and funny – guide to keeping the digital out of your Valentine’s Day dinner date. If you’re like me and Valentine’s Day […]

The day my iPhone died

February 7, 2013

A few weeks ago, I wrote a post detailing my life as a member of the tech-addicted Gen Y. I can’t deny that I am overly reliant on my smartphone. And I’ll admit to feeling panicked if it’s out of my sight for longer than it takes to go to the bathroom. That’s right, I […]

Will you take control of your “digital afterlife”?

January 31, 2013

The content you post online could live forever. But you definitely won’t. So what happens to your Twitter and Facebook pages after you die? This is an interesting topic and it’s got lawmakers in the U.S. working on relevant legislation. This week, for the second time, a senator in Nebraska introduced a bill that would […]

Why content and SEO are a match made in Google

January 24, 2013

Compelling original content is key to digital marketing success. That’s because it’s human nature to be attracted to a good story. And if you create content that real people are drawn to, you’ll also attract search engine spiders. Win, win. Want to know more about how awesome content leads to SEO success? There’s an infographic […]

When a tweet isn’t the truth

January 17, 2013

A couple weeks ago I wrote a post for this digital literacy series about the smartphone addicted Gen Y. For the purpose of today’s post, here are some of the most interesting tidbits from that post: Four out of five respondents (81%) believe people have different online and offline identities. Less than 50% said their […]

Oh look – it’s an infographic about infographics!

January 10, 2013

I know 2012 officially ended almost two weeks ago, but I haven’t yet written a post reflecting back on the year that was. A lot has been said about how big a role social media played in 2012 and how it will have an even loftier profile in the year to come. And since it’s […]

I just can’t stop checking my smartphone and other Gen Y adventures in technology

January 3, 2013

I’m a member of Gen Y. I work in digital media, I post regular updates on Twitter and most importantly, I carry around my iPhone as if I need it to stay alive. An alert sounds on that thing and I leap up from the couch, cross the room in a single bound and check my […]

Holiday shopping: social media style

December 27, 2012

Santa’s come and gone. You’ve unwrapped your presents and you non-vegetarian types have gone into your seven-day turkey leftovers coma. Even with all the shopping you did before Christmas, you may just find yourself giving in to the temptation of a Boxing Week sale. And you’ll not only indulge in your shopping habit, you’ll tell […]

When it comes to digital marketing, content’s the whole kit and kaboodle

December 20, 2012

In today’s digital media world, content is king. This is common knowledge now but some companies are still reluctant to embrace it. Creating compelling and relevant content can be time consuming and often requires hiring new talent, so the payoff for such an investment better be huge. The stats below prove that it is. But […]

Making the case for digital marketing: 10 compelling stats

December 13, 2012

Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company […]

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