Book review: The Virtual Self: How Our Digital Lives Are Impacting The World Around Us

June 28, 2012

I’m going to reveal a secret to you right now: as I write this post I’m wearing sweatpants and a tank top and my hair is in its naturally curly disarray. This is a far cry from the professional photo I display on my various social media profiles. Dressed as I am, I go through […]

Book review: Newsjacking

March 8, 2012

If you’re working in the PR and marketing field, there’s no doubt that you’ve heard of David Meerman Scott. And you’ve probably read his bestselling book “The New Rules of Marketing and PR”. This book was a game changer – kick-starting social media awareness and introducing the industry to the power of these tools to […]

Book Review: The REAL Truth About Social Media

January 12, 2012

Twitter. Facebook. LinkedIn. YouTube. Social media. These buzz words are getting a lot of attention. From teenagers and grandparents posting profile pics on Facebook, to celebrities sharing their “genuine” love for cheeseburgers and purses on Twitter and HR professionals recruiting potential employees on LinkedIn, there’s no segment of society that hasn’t been impacted by social […]


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