One way or another it has to be about the bottom line CALGARY, AB, Feb. 15, 2012/ Troy Media - Carpenters have a saying “measure twice, cut once” designed to prevent wasted materials. The same principle applies to social media marketing – get the right measure before “cutting” a campaign and you’ll be a lot more [...]
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. In continuation of our series focusing on the growing relevance of digital literacy to Canada’s economy, today’s post focuses on the importance of strategically understanding market research. Our modern world offers [...]
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. Today we continue our series examining the importance of digital literacy to Canada’s economy. This post is focused on the impact of digital media on the non-profit sector. For insight into [...]
What may be the most impressive thing about these new apps/networks is how much venture capital pours into these things CALGARY, AB, Feb. 2, 2012/ Troy Media - I do a lot of public speaking all over North America. After almost every engagement someone comes up and asks something like “Have you heard of SquigglyWoo.com? It’s [...]
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. Today’s post is the first in a series that will be examining the importance of digital literacy to Canada’s economy. Over the next few weeks, I’ll be interviewing key people to [...]
Thank God for iPhone apps CALGARY, AB, Jan. 23, 2012/ Troy Media - Back when I lived in Saskatoon a bunch of us went running each day at noon. I know, those of you who know me today would find that very hard to believe, but I swear it’s true. Whenever it was too cold or [...]
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company, Kay Phair Advising. You can find her on Twitter at @kayphair. Companies are starting to really see the value in using social media to have conversations with their customers. Take McDonald’s for example. Last week the social media people behind the Golden [...]
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company, Kay Phair Advising. You can find her on Twitter at @kayphair. The weather in Calgary has been positively frigid this week (like you need me to tell you that) and the coldest day was probably Tuesday – the day of Third Tuesday [...]
This article was originally published in Newsline, a publication of the Canadian Investor Relations Institute. Investor relations people are not social. Oh, don’t get me wrong; I know they are in real life. I’ve been to numerous CIRI conferences and have witnessed this firsthand. Great banquets, golf tournaments, galas and hospitality suites – IR [...]
Twitter. Facebook. LinkedIn. YouTube. Social media. These buzz words are getting a lot of attention. From teenagers and grandparents posting profile pics on Facebook, to celebrities sharing their “genuine” love for cheeseburgers and purses on Twitter and HR professionals recruiting potential employees on LinkedIn, there’s no segment of society that hasn’t been impacted by social [...]
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