CALGARY, AB, Aug. 28, 2011/Troy Media – I’ve been reading a few articles from social media naysayers of late. Funny thing is, I often start such a read agreeing with many of their points, but invariably they seem to succumb to the temptations of weak, emotional argument. In other words, they go from smart [...]
CALGARY, AB, Aug. 21, 2011/ Troy Media – Last night I downloaded a high-def movie to my iPad on the Wi-Fi here at the “cabin” we’ve rented, and then played it on the widescreen TV in full surround sound. This is what passes for roughing it these days, a far cry from my childhood experiences [...]
CALGARY, AB, Aug. 12, 2011/ Troy Media – I’m having a wicked sense of déjà vu these days. And no, I did not try on my old 70s bell-bottoms, which wouldn’t fit anyway. Well, maybe if I turned them upside down and sewed the ultra-wide legs together. Never mind, I digress. I’m talking about Web [...]
CALGARY, AB, July 29, 2011/ Troy Media/ – If you’re looking for a job with a traditional resume and cover letter, I have bad news; you may be ruled out on the basis of your “old fashioned” application alone. Similarly, if you’re a recruiter using traditional means like print career ads or web-based job boards, [...]
The shiny new thing in social media this month is Google+ (aka Google Plus or G+). It launched in beta/invite only mode at the end of June, since attracting an estimated 18 million users. Will it kill Facebook? Twitter? It’s too early to tell and that may not even be Google’s end game, as Rick [...]
With over 600 million users, it’s no wonder marketers want to run promotions on Facebook. Giveaways, photo contests, coupons, and sweepstakes – everyone is excited to generate buzz on Facebook through classic promotional means. Trouble is, Facebook pretty much forbids it. Use the apps for your contest Fret not, though, dear marketeers, there is a [...]
CALGARY, AB, June 24, 2011/ Troy Media/ – “I want the corner butcher back. Bring it back a century.” So says Scott Stratten when asked what business should look like in a social media world. “I don’t want Wal-Mart, I want the butcher who knows my name and saves me a certain cut of meat because [...]
I recently put a Twitter panel together for the meshwest conference that took place in Calgary last week. After the conference mesh co-founder and leading digital strategist Mark Evans asked me a few questions on the flip cam. Here’s my blah blah on social media in Calgary, oil and gas, Mayor Nenshi, and so on.
Twitter is like a 21st century Rotary Club. That’s a line I heard recently that really made sense to me. The foundation of Twitter is networking, meeting with people, building community, often doing good deeds, sometimes leading to business. So when the organizers of the venerable mesh conference asked me to assemble a panel on [...]
A few weeks ago I had the tremendous pleasure of attending a gathering of chief marketing executives put on in Banff by the Conference Board of Canada. The topic was New Age Marketing and we enjoyed excellent presentations by top-notch digital marketing folks from LinkedIn.com, TorStar Publishing and Deloitte. A special highlight for the small [...]
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