This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. For today’s corporations, there are countless benefits to using social media to create brand growth and loyalty. We’ve discussed many of these benefits in previous installments of the digital literacy series on [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you how easy it is to optimize your YouTube channel for search engines and humans! Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here. Like this article? Please share: Tweet
Tapping into people power CALGARY, AB, May. 8, 2012/ Troy Media – Many hands make light work. It turns out that old adage applies to more than just barn raising and yard clean up. In the digital world it can apply to financing, lending, production and who knows what else? Last week I helped a [...]
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. If a picture is worth a thousand words, what’s the worth of a video? From a business perspective, priceless. In today’s world, where life online is fast-paced and hyper-interactive, businesses have the [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you how easy it is to dress up your YouTube channel. Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here. Like this article? Please share: Tweet
Do social media ads even work? CALGARY, AB, Apr. 30, 2012/ Troy Media – Question: When is an ad not an ad? Answer: When it’s a story, maybe even one shared by a friend. In the ever-changing world of digital advertising, and the never-ending quest for business models for online publishers, “social advertising” is suddenly [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you how easy it is to design and optimize your Facebook business page. By the way, if you do decide to build a Facebook business page, Facebook itself has a pretty detailed help section on this topic. Next week we’ll show you how you dress up your YouTube [...]
Building on the success of the first annual Social Media Shift event held in June of 2011 (where I enjoyed a role as Master of Ceremonies), Social Media Shift 2 will focus on bridging the gap between traditional marketing methods and social media. This event will engage you and inspire you through practical tips and [...]
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. Digital media has made a big world seem small, allowing people from across the globe to connect in real time and around common interests. For charities and NGOs, this is a game-changer. [...]
CALGARY, AB, Apr. 24, 2012/ Troy Media – Last week I had the pleasure of working with some rural Saskatchewan credit unions on digital marketing and social media. It occurred to me social media might not even be appropriate. Are credit union customers and prospects from these towns even on social media? This required some [...]
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