This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. Today’s post is the first in a series that will be examining the importance of digital literacy to Canada’s economy. Over the next few weeks, I’ll be interviewing key people to [...]
Thank God for iPhone apps CALGARY, AB, Jan. 23, 2012/ Troy Media - Back when I lived in Saskatoon a bunch of us went running each day at noon. I know, those of you who know me today would find that very hard to believe, but I swear it’s true. Whenever it was too cold or [...]
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company, Kay Phair Advising. You can find her on Twitter at @kayphair. Companies are starting to really see the value in using social media to have conversations with their customers. Take McDonald’s for example. Last week the social media people behind the Golden [...]
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company, Kay Phair Advising. You can find her on Twitter at @kayphair. The weather in Calgary has been positively frigid this week (like you need me to tell you that) and the coldest day was probably Tuesday – the day of Third Tuesday [...]
This article was originally published in Newsline, a publication of the Canadian Investor Relations Institute. Investor relations people are not social. Oh, don’t get me wrong; I know they are in real life. I’ve been to numerous CIRI conferences and have witnessed this firsthand. Great banquets, golf tournaments, galas and hospitality suites – IR [...]
Twitter. Facebook. LinkedIn. YouTube. Social media. These buzz words are getting a lot of attention. From teenagers and grandparents posting profile pics on Facebook, to celebrities sharing their “genuine” love for cheeseburgers and purses on Twitter and HR professionals recruiting potential employees on LinkedIn, there’s no segment of society that hasn’t been impacted by social [...]
20 per cent of the pea pods contain 80 per cent of the peas CALGARY, AB, Jan. 9, 2012/ Troy Media - The Pareto principle, aka the 80-20 rule, seems to magically apply to many areas of life, including social media marketing. Anyone who has ever managed a sales team is familiar with the axiom 80 [...]
2011 may have been the year Google finally got social networking right with Google+ CALGARY, Jan. 1, 2012/ Troy Media - It’s that time of year again for Digital Doug to summarize the year in social, fess up to the accuracy of last year’s predictions (or lack thereof), and break out the crystal ball for 2012. [...]
You need to know who frequents each social network to make it work for you CALGARY, AB, Dec. 20, 2011/ Troy Media - Talk to some executives and they use the phrase “social media” as if it is a homogenous monolith. Like every platform is the same, and they are all equally worthy of a corporation’s [...]
CALGARY, AB, Dec. 6, 2011/ Troy Media – While wandering through Google Plus the other day, I ran across a video “CEOs suffer from social paralysis” by Thomas Power. Power, chairman and founder of Ecademy.com, essentially posits that CEOs are rewarded for things like reducing costs, automating processes and producing short term results, none of [...]
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