Tapping into people power CALGARY, AB, May. 8, 2012/ Troy Media – Many hands make light work. It turns out that old adage applies to more than just barn raising and yard clean up. In the digital world it can apply to financing, lending, production and who knows what else? Last week I helped a [...]
Do social media ads even work? CALGARY, AB, Apr. 30, 2012/ Troy Media – Question: When is an ad not an ad? Answer: When it’s a story, maybe even one shared by a friend. In the ever-changing world of digital advertising, and the never-ending quest for business models for online publishers, “social advertising” is suddenly [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you how easy it is to design and optimize your Facebook business page. By the way, if you do decide to build a Facebook business page, Facebook itself has a pretty detailed help section on this topic. Next week we’ll show you how you dress up your YouTube [...]
Building on the success of the first annual Social Media Shift event held in June of 2011 (where I enjoyed a role as Master of Ceremonies), Social Media Shift 2 will focus on bridging the gap between traditional marketing methods and social media. This event will engage you and inspire you through practical tips and [...]
CALGARY, AB, Apr. 24, 2012/ Troy Media – Last week I had the pleasure of working with some rural Saskatchewan credit unions on digital marketing and social media. It occurred to me social media might not even be appropriate. Are credit union customers and prospects from these towns even on social media? This required some [...]
CALGARY, AB, Apr. 18, 2012/ Troy Media – Success in social media is, in large part, about attitude. To grossly oversimplify, if you have a negative attitude about social media and/or you are wildly introverted, there’s a good chance you’ll suck at social media. Which means your organization will either suck at social media under [...]
We all know social media has been all the rage the past few years. Heaven knows we’ve all seen our fair share of “social media cheerleading” at conferences and such. You know, where an extroverted speaker gets up on stage, frenetically waves their hands, and proclaims how “social media is changing everything!” My Quickinars colleague [...]
But ads have to be relevant to the consumer CALGARY, AB, Mar. 28, 2012, Troy Media – Internet advertising is a big deal and getting bigger – generating almost $3 billion in revenue per year here in Canada. According to the latest available figures from the Interactive Advertising Bureau of Canada “In 2010, Online ad [...]
Be careful out there CALGARY, AB, Mar. 19, 2012, Troy Media – Facebook thinks I’m an old man. Correction, Facebook knows I’m an old man, and the worst part is, I told it so when I voluntarily filled in my profile. As Internet marketing expert Jeff Nelson of Anduro Marketing told me “You entered your [...]
The world’s biggest focus group for brands CALGARY, AB, Mar. 12, 2012, Troy Media– When you want to do a gut check on consumer opinion, there’s nothing like a quick focus group to tell you what you don’t know. Researchers will tell you, quite rightly, that focus groups are not statistically valid. They are a [...]
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