HR pros: skip SEO and you’ll lose the talent search

Posted on November 22, 2012

Digital media has changed how people search for jobs. In today’s competitive job market, people are going online to find the jobs they want. They’re looking for job listings on their computers, tablets and smartphones – and their first stop is a search engine.

In order to meet this reality, HR professionals who want to attract the best talent for their company must make job listings available online. But posting jobs on your website isn’t enough. If you haven’t search engine optimized your site (SEO) for relevant job-related keywords, qualified applicants will be finding jobs on your competitors’ sites instead.

So, how many potential applicants are we talking about? The numbers are staggering:

  • Every month there are over 7,480,000 searches for job-related keywords in Canada.
  • Each month there are 40,500 exact match searches for jobs in Canada performed on desktop and laptop devices.
  • Each month there are 3,600 monthly exact match searches for jobs in Canada performed on mobile devices.

And the data’s even clearer for companies recruiting in Alberta. According to Google trending data, highlighting job-related search volumes broken down by region, Alberta is Canada’s most job hungry province.

So, here’s the deal: if you’re looking to fill your job vacancies with industry leaders, make sure your job postings are SEO optimized, or you risk losing top talent to your competitors.

Insights for this article were contributed by Calin Daniel, president of Inbound Interactive.

About Kelly Ferrier

Kelly Ferrier is Editor/Community Manager at communicatto. Her love of the written word has taken her into a number of industries. This diverse writing background means there's no subject she can't turn into a compelling story. From blog posts and social media community management, to magazine articles and annual reports, Kelly writes copy that captures reader attention and holds it until the final word. When she’s away from her computer, you can find her embarking on mountain adventures, cooking weird and wonderful vegetarian meals or practicing hot yoga.

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