Social business recap: Most popular stories from the last month

Posted on September 5, 2012

We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results.

Stories we wrote:

  • Paging Dr. Digital – a social media and health care check-up - Human beings are a little weird about their health and in many ways digital technology has made us even weirder. But beyond the weirdness, this technology has empowered us to take control of and play an active role in our health. The Canadian Medical Association (CMA) produces a publication called Future Practice that explores the ways digital media is changing the health field in Canada. A feature from the November 2011 issue, entitled Ahead of the Curve: How social media are changing the way Canadian doctors practice, offers interesting insight into this topic.
  • In the world of social media, what’s your digital lifestyle? – Fast-forward to today and most of us have very active social media lives. We have profiles on a number of social networking sites and social media terms have become the go-to verbs for describing a number of our regular daily activities. We go on dates with people we meet online and we’re able to connect in real-time with people on the other side of the world. These changes are so profound, and seem to permeate so many aspects of our everyday lives, that I think a case can be made for the existence of a social media lifestyle.
  • Tech talk: Brother MFC-J835dw printer – perfect for back to school - The MFC-J835DW scans, faxes via PC, copies and, of course, prints. It works on an Ethernet network or via Wi-Fi. It prints at a maximum resolution of 6000 x 1200, and it’ll shoot black and white pages out at 35 pages per minute (PPM), and colour pages at 27 PPM.  It’ll work on a Mac or a PC.

Stories we read:

  • Why McDonald’s Canada social-media success worked for the U.S. - Arguably McDonald’s biggest social-media success has come from the burger chain’s Canadian division — but the one of the biggest beneficiaries has been the U.S., thanks to the borderless nature of the web.
  • CEPA Announces Integrity  First™ Program - The Canadian Energy Pipeline Association (CEPA) today announced CEPA Integrity First™, an industry-wide initiative that will improve pipeline safety and environmental and social performance.
  • Marketers flunk the big data test - The big-data explosion is driving a shift away from gut-based decision making. Marketing in particular is feeling the pressure to embrace new data-driven customer intelligence capabilities. No wonder a strong appetite for data is one of the most sought-after qualities in new marketers. And yet, a recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition — while the few who do use data aggressively for the most part do it badly.

That’s it for this week – tune in next Wednesday for our weekly best of social business recap.

About Mary Sestoso

Executive Assistant at communicatto. She has over 7 years of customer service, social media and web based experience. She loves doing photography and making small videos. She's always trying to learn about new topics and interests. When not keeping up with the latest news and updates in the world of social media, she spends time with her family and spoils her niece and nephews.

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