We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results.
Stories we wrote:
- The media mix is all mixed up - The executive summary of Canadian Media Usage Trends Study (CMUST) essentially states audiences are migrating to the Internet and younger demographics maintain that habit as they age. So if you are in PR, marketing, advertising, corporate communications, internal communications, branding, or basically any profession that requires communicating with people, you WILL be communicating at least some of the time via the Internet. Increasingly that means you should consider incorporating at least some social media elements into your work.
- Tech Talk: OSX 10.8 Mountain Lion. Is it worth buying? - Like all new operating system upgrades – especially major ones like this, there are new ways of doing some of the old things you’ve become accustomed to. Some features you love may be gone or changed and some new features may leave you wondering what’s going on. You need to give a new OS a chance, so if you download OSX 10.8, look around, read up on it – there’s a great OSX site of Apple’s that gives a ton of information. I’ve only had it installed for a day and already I’ve found new things that I’m thrilled with.
- The skinny on social media for oil and gas from Kate Trgovac - It’s fair to say that Kate is a social media trailblazer, especially in the sometimes reluctant oil and gas sector. These days, oil and gas companies can really be anywhere along the spectrum of social media readiness and evolution – so their trends are really everyone’s trends.
Stories we read:
- The death of the resume: Five ways to re-imagine recruiting – Forget the resume; today, employers pay more attention to candidates’ web presence, like their top Google search results, their Klout scores, their number of Twitter followers or the number and quality of recommendations they have on LinkedIn. Companies are looking at how individuals build their personal brand and contribute to that brand on a daily basis. And when it comes to job candidates, the ability to leverage YouTube and Twitter is just the beginning.
- Your LinkedIn Intervention: 5 changes you must make - You want to use LinkedIn to your massive networking advantage? Then you need to start working strategically and mindfully. And before you even think about logging on next time—you need to digest a few basic rules of etiquette.
- 12 types of tweets brands should avoid - There are two sides to the Twitter coin. While proper use builds relationships and reputation, improper use harms you. Know what not to tweet. It sounds easy enough, but the number of people who screw this up and irreparably damage their brand might surprise you.
That’s it for this week – tune in next Wednesday for our weekly best of social business recap.
Tags: brands, CMUST, etiquette, Google, job candidates, Kate Trgovac, Klout, LinkedIn, media mix, Mountain Lion, networking, OSX 10.8, recruiting, resume, Social Business Recap, Social Media, social media business, Twitter, YouTube