Social media snake oil slippery slope to failure
June 6, 2012 Doug Lacombe
A healthy skepticism goes a long way CALGARY, AB, Jun 5, 2012/ Troy Media – Social media is such a hot topic right now, especially in corporate communications, it’s really easy to slip in the snake oil. Supposed experts, many at traditional agencies, are coming out of the woodwork and providing all kinds of dubious [...]
