With web video, emotional connection makes for enthusiastic customers

May 10, 2012

If a picture is worth a thousand words, what’s the worth of a video? From a business perspective, priceless. In today’s world, where life online is fast-paced and hyper-interactive, businesses have the ability to connect with their customers in a way that’s genuine and long lasting. While we’re staying connected via keyboards and touch screens, [...]

Screencast Saturdays: How to dress up your YouTube channel

May 5, 2012

Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you how easy it is to dress up your YouTube channel. Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.

Social advertising invokes peer pressure

May 4, 2012

Do social media ads even work? CALGARY, AB, Apr. 30, 2012/ Troy Media – Question: When is an ad not an ad? Answer: When it’s a story, maybe even one shared by a friend. In the ever-changing world of digital advertising, and the never-ending quest for business models for online publishers, “social advertising” is suddenly [...]


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