CALGARY, AB, May 29, 2012/ Troy Media – All I really needed to know about content marketing, I learned in kindergarten – specifically during story time. Whether it’s a fairy tale or a fable, a parable or a poem, the structure tends to follow a certain pattern. Content marketing is now at the heart of [...]
In last week’s post I shifted the focus of the digital literacy series to an unavoidable topic: the impact it’s having on traditional media. While there doesn’t seem to be a concrete answer to this oft-debated subject, there’s no ignoring that what’s happening online is forever changing how we see “media”. So what does this [...]
This article was written by Roland Renner, Ottawa-based consultant in telecommunications, broadcasting and Intelligent Transportation Systems. He is author of Rebuilding the Last Mile, published by the Frontier Centre, fcpp.org. Rebuilding the Last Mile Canada can no longer be smug about its international ranking in the telecom sector. Once highly touted as a world [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of using Mailchimp! Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.
A digital literacy series would be incomplete without the inclusion of one of today’s most hot button topics – the impact digital media is having on traditional media. This very blog is a result of the rapidly growing world of new media. I am able to share information with an unlimited audience and I am [...]
Friday Facebook became a public company, the first American company to be valued at over $100 billion. That’s BILLION with a B and no Dr. Evil pinky, a market cap higher than McDonalds or Nike for a company that basically sells virtual eyeballs. Valuation expert Espen Robak, of Pluris Valuation Advisors said this in an [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of using a social media management system called HootSuite! Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.
For today’s corporations, there are countless benefits to using social media to create brand growth and loyalty. We’ve discussed many of these benefits in previous installments of the digital literacy series on this blog. Social media is new and shiny – but it’s also here to stay and it’s growing and changing every day. Corporations [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you how easy it is to optimize your YouTube channel for search engines and humans! Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.
Tapping into people power CALGARY, AB, May. 8, 2012/ Troy Media – Many hands make light work. It turns out that old adage applies to more than just barn raising and yard clean up. In the digital world it can apply to financing, lending, production and who knows what else? Last week I helped a [...]