Screencast Saturdays: Beginner’s series – dressing up your Facebook business page

April 28, 2012

Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you how easy it is to design and optimize your Facebook business page. By the way, if you do decide to build a Facebook business page, Facebook itself has a pretty detailed help section on this topic. Next week we’ll show you how you dress up your YouTube […]

Bridging the Gap Between Traditional Marketing and Social Media #mrushift

April 27, 2012

Building on the success of the first annual Social Media Shift event held in June of 2011 (where I enjoyed a role as Master of Ceremonies), Social Media Shift 2 will focus on bridging the gap between traditional marketing methods and social media. This event will engage you and inspire you through practical tips and […]

Movement marketing: harnessing passion

April 26, 2012

Digital media has made a big world seem small, allowing people from across the globe to connect in real time and around common interests. For charities and NGOs, this is a game-changer. This week’s edition of the digital literacy series examines the powerful ability digital media has for capturing the attention of the masses and […]

Small town marketing can go social too

April 26, 2012

CALGARY, AB, Apr. 24, 2012/ Troy Media – Last week I had the pleasure of working with some rural Saskatchewan credit unions on digital marketing and social media. It occurred to me social media might not even be appropriate. Are credit union customers and prospects from these towns even on social media? This required some […]

Social media attitude determines success

April 22, 2012

CALGARY, AB, Apr. 18, 2012/ Troy Media – Success in social media is, in large part, about attitude. To grossly oversimplify, if you have a negative attitude about social media and/or you are wildly introverted, there’s a good chance you’ll suck at social media. Which means your organization will either suck at social media under […]

Screencast Saturdays: Beginner’s series – creating a Facebook business page

April 21, 2012

Welcome once again to Screencast Saturdays! communicatto team member Mary shows you how easy it is to start a Facebook business page in under 3 minutes. By the way, if you do decide to build a Facebook business page, Facebook itself has a pretty detailed help section on this topic. Next week we’ll show you how […]

Responsive design: one great user experience, all devices

April 19, 2012

There’s no denying that we currently live in a world that’s uber-connected. I can’t remember the last time I left my house without my cellphone and I get most of my news online or via Twitter. When I’m visiting a new city and considering eating at a certain restaurant, I try to view their menu […]

Screencast Saturdays: Beginner’s series – changing your Twitter background

April 14, 2012

Welcome to the launch of Screencast Saturdays! For our inaugural instalment, communicatto team member Mary shows you how easy it is to change your Twitter background in under 3 minutes. Enjoy! By the way, if you do decide to do a custom Twitter background image, check out the info, dimensions and resources available in our blog post “Your […]

PR pulse: old-school meets new media

April 12, 2012

There’s no doubt that digital media has altered the PR landscape forever. Given this reality, what does the current world of PR and corporate communications look like? In this week’s edition of the digital literacy series, Adam Dooley (@adamdooley), President of Winnipeg-based Dooley Communications, offers his insight into the current pulse of the industry, including: […]

Calgary organizations to share social media experiences

April 6, 2012

We all know social media has been all the rage the past few years. Heaven knows we’ve all seen our fair share of “social media cheerleading” at conferences and such. You know, where an extroverted speaker gets up on stage, frenetically waves their hands, and proclaims how “social media is changing everything!” My Quickinars colleague […]


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