Social media like giant focus group to marketers
March 13, 2012 Doug Lacombe
The world’s biggest focus group for brands CALGARY, AB, Mar. 12, 2012, Troy Media– When you want to do a gut check on consumer opinion, there’s nothing like a quick focus group to tell you what you don’t know. Researchers will tell you, quite rightly, that focus groups are not statistically valid. They are a [...]
