All, Book Review, Digital Literacy series, Marketing, Social Media

Book review: Newsjacking

March 8, 2012

If you’re working in the PR and marketing field, there’s no doubt that you’ve heard of David Meerman Scott. And you’ve probably read his bestselling book “The New Rules of Marketing and PR”. This book was a game changer – kick-starting social media awareness and introducing the industry to the power of these tools to [...]

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All, Marketing, Public Relations, Social Media, Traditional Media

Old white guys in corporate Canada need help from digital natives

March 8, 2012

Maybe what’s needed is an Internet Whisperer CALGARY, AB, Mar. 7, 2012, Troy Media – Sometimes it feels like my job is to make old white guys comfortable with the Internet. Apparently I am the Internet whisperer. Or maybe the baby boomer whisperer, I’m not sure. As a boomer myself. it probably makes sense. It’s [...]

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