But ads have to be relevant to the consumer CALGARY, AB, Mar. 28, 2012, Troy Media – Internet advertising is a big deal and getting bigger – generating almost $3 billion in revenue per year here in Canada. According to the latest available figures from the Interactive Advertising Bureau of Canada “In 2010, Online ad [...]
In continuing our series on digital literacy and the impact it’s having on Canada’s economy, this week we focus on the “State of the Digital Publishing Industry”. This was the topic of a panel discussion hosted by Digital Alberta (@DigitalAlberta) on Monday. On the panel were Guy Huntingford (@guyhuntingford), publisher of the Calgary Herald, and [...]
This week we continue our digital literacy series with another fascinating and informative interview. Over the past few weeks, we’ve looked at the various ways that social media benefits businesses, non-profits and political figures in interacting and forming meaningful relationships with people outside their organizations. In today’s post, we examine the power that social media [...]
Be careful out there CALGARY, AB, Mar. 19, 2012, Troy Media – Facebook thinks I’m an old man. Correction, Facebook knows I’m an old man, and the worst part is, I told it so when I voluntarily filled in my profile. As Internet marketing expert Jeff Nelson of Anduro Marketing told me “You entered your [...]
This week we continue our digital literacy series with an interview with Kate Trgovac (@mynameiskate), a digital marketer with almost two decades of online marketing experience. Kate is President of Vancouver-based LintBucket Media, a boutique marketing agency specializing in social media marketing and digital content creation. Her clients include large corporations like Suncor Energy and [...]
The world’s biggest focus group for brands CALGARY, AB, Mar. 12, 2012, Troy Media– When you want to do a gut check on consumer opinion, there’s nothing like a quick focus group to tell you what you don’t know. Researchers will tell you, quite rightly, that focus groups are not statistically valid. They are a [...]
This article was originally published in Newsline, a publication of the Canadian Investor Relations Institute. Nearly every IRO I speak to is dissatisfied with his or her website. Usually I innocently ask: “How is your website working for you?”. That’s when the eye rolling and sighing starts. Whether due to death by committee, an unskilled [...]
The Internet never forgets CALGARY, AB, Feb. 19, 2012/ Troy Media - This week federal Public Safety Minister Vic Toews introduced Bill C-30 (“an Act to enact the Investigating and Preventing Criminal Electronic Communications Act and to amend the Criminal Code and others Acts”) to the House of Commons with little fanfare. Ordinary Canadians seemed oblivious [...]
If you’re working in the PR and marketing field, there’s no doubt that you’ve heard of David Meerman Scott. And you’ve probably read his bestselling book “The New Rules of Marketing and PR”. This book was a game changer – kick-starting social media awareness and introducing the industry to the power of these tools to [...]
Maybe what’s needed is an Internet Whisperer CALGARY, AB, Mar. 7, 2012, Troy Media – Sometimes it feels like my job is to make old white guys comfortable with the Internet. Apparently I am the Internet whisperer. Or maybe the baby boomer whisperer, I’m not sure. As a boomer myself. it probably makes sense. It’s [...]
