Twitter trash talk shaves off pounds

January 27, 2012

Thank God for iPhone apps CALGARY, AB, Jan. 23, 2012/ Troy Media - Back when I lived in Saskatoon a bunch of us went running each day at noon. I know, those of you who know me today would find that very hard to believe, but I swear it’s true. Whenever it was too cold or […]

When warm & fuzzy goes dark & ugly, a #bashtag is born

January 26, 2012

Companies are starting to really see the value in using social media to have conversations with their customers. Take McDonald’s for example. Last week the social media people behind the Golden Arches turned to Twitter to engage in nostalgic conversations about Happy Meals with their customers. And with the tweet “’When u make something w/pride, […]

Third Tuesday World Kiva Day recap: A community within a community, within a community…doing a world of good

January 19, 2012

The weather in Calgary has been positively frigid this week (like you need me to tell you that) and the coldest day was probably Tuesday – the day of Third Tuesday Calgary’s (#TTyyc) World Kiva Day Meetup. As a result, the turnout was lower than anticipated (what with the fact that most people’s cars were […]

When will IR ‘get’ social media?

January 16, 2012

This article was originally published in Newsline, a publication of the Canadian Investor Relations Institute.   Investor relations people are not social. Oh, don’t get me wrong; I know they are in real life. I’ve been to numerous CIRI conferences and have witnessed this firsthand. Great banquets, golf tournaments, galas and hospitality suites – IR […]

Book Review: The REAL Truth About Social Media

January 12, 2012

Twitter. Facebook. LinkedIn. YouTube. Social media. These buzz words are getting a lot of attention. From teenagers and grandparents posting profile pics on Facebook, to celebrities sharing their “genuine” love for cheeseburgers and purses on Twitter and HR professionals recruiting potential employees on LinkedIn, there’s no segment of society that hasn’t been impacted by social […]

80-20 rule applies to social media marketing too

January 11, 2012

20 per cent of the pea pods contain 80 per cent of the peas CALGARY, AB, Jan. 9, 2012/ Troy Media - The Pareto principle, aka the 80-20 rule, seems to magically apply to many areas of life, including social media marketing. Anyone who has ever managed a sales team is familiar with the axiom 80 […]

Social media in 2011 and 2012

January 4, 2012

2011 may have been the year Google finally got social networking right with Google+ CALGARY, Jan. 1, 2012/ Troy Media - It’s that time of year again for Digital Doug to summarize the year in social, fess up to the accuracy of last year’s predictions (or lack thereof), and break out the crystal ball for 2012. […]


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