All, Marketing, Public Relations, Social Media

Finding the right social network(s) for your business

December 21, 2011

You need to know who frequents each social network to make it work for you CALGARY, AB, Dec. 20, 2011/ Troy Media - Talk to some executives and they use the phrase “social media” as if it is a homogenous monolith. Like every platform is the same, and they are all equally worthy of a corporation’s [...]

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All, Investor Relations, Marketing, Public Relations, Social Media

CEOs follow the money, not the tweets

December 7, 2011

CALGARY, AB, Dec. 6, 2011/ Troy Media – While wandering through Google Plus the other day, I ran across a video “CEOs suffer from social paralysis” by Thomas Power. Power, chairman and founder of Ecademy.com, essentially posits that CEOs are rewarded for things like reducing costs, automating processes and producing short term results, none of [...]

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