As of this week I am far less influential than last week. Nine points less influential as a matter of fact. You should probably stop reading this since I won’t sway you anyhow. I now lack Klout. Misery loves company, and I’m not the only one lacking Klout this week. Thousands were downgraded by Klout, [...]
CALGARY, AB, Oct. 25, 2011/Troy Media A recent study by RSW, an agency that helps agencies, found “social media comes up short for agency prospecting”, eMarketer.com reported: When it comes to identifying prospects online, RSW … found the vast majority (95 per cent) of U.S. ad agencies used social media to identify potential clients. But [...]
CALGARY, AB, Oct. 17, 2011/Troy Media Corporate blogs done wrong can be like news releases. News releases have evolved, or maybe devolved, to painful, boring, sanitized affairs. This is why only the hardiest journalist reads more than the opening paragraph. It’s not the medium (newswires are fine disseminators) it’s the writing. News release faux pas [...]
