Marketing Week anti-social media column full of holes

August 30, 2011

  CALGARY, AB, Aug. 28, 2011/Troy Media – I’ve been reading a few articles from social media naysayers of late. Funny thing is, I often start such a read agreeing with many of their points, but invariably they seem to succumb to the temptations of weak, emotional argument. In other words, they go from smart […]

An antidote for connection addiction

August 23, 2011

CALGARY, AB, Aug. 21, 2011/ Troy Media – Last night I downloaded a high-def movie to my iPad on the Wi-Fi here at the “cabin” we’ve rented, and then played it on the widescreen TV in full surround sound. This is what passes for roughing it these days, a far cry from my childhood experiences […]

Web 2.0 déjà vu reveals human traits

August 21, 2011

CALGARY, AB, Aug. 12, 2011/ Troy Media – I’m having a wicked sense of déjà vu these days. And no, I did not try on my old 70s bell-bottoms, which wouldn’t fit anyway. Well, maybe if I turned them upside down and sewed the ultra-wide legs together. Never mind, I digress. I’m talking about Web […]

Job hunting goes social

August 2, 2011

CALGARY, AB, July 29, 2011/ Troy Media/ – If you’re looking for a job with a traditional resume and cover letter, I have bad news; you may be ruled out on the basis of your “old fashioned” application alone. Similarly, if you’re a recruiter using traditional means like print career ads or web-based job boards, […]

Resistance to Google+ is futile

August 1, 2011

The shiny new thing in social media this month is Google+ (aka Google Plus or G+). It launched in beta/invite only mode at the end of June, since attracting an estimated 18 million users. Will it kill Facebook? Twitter? It’s too early to tell and that may not even be Google’s end game, as Rick […]


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