Corporate social media like conducting orchestra

April 26, 2011

Ed. Note: This article originally appeared in my Postmedia News social media column. Everyone speaks about the need for social media strategy and I agree wholeheartedly. Or, more precisely, I think your communications strategy needs a social media component. However, it’s a long journey from strategic document to actual implementation. On paper this stuff can […]

Should companies outsource social media?

April 23, 2011

Ed. Note: This article originally appeared in my Postmedia News social media column. Lately I’ve been running into a lot of companies that have been approached by agencies looking to “do their social media for them.” Inevitably, the conversation turns to the question of whether this is even a good idea. My answer is maybe, […]

Shaw TV covers Quickinars social media training

April 16, 2011

Shaw TV came out to see us at a recent Quickinar on social media strategy – take a peek at what they found out!

Resource companies leading the way in social media

April 14, 2011

  Every week I speak to executives who are avoiding social media. Given my Calgary location they are often from resource or energy companies, and they treat the subject as if it were bleeding or leading edge. That’s hardly the case, given the huge numbers of resource companies that already have robust social media programs, […]

Slow but steady builds Twitter following

April 4, 2011

Ed. Note: This article originally appeared in my Postmedia News social media column. This week people have been asking me how to build a Twitter following. No doubt they’ve heard my rant about how, unlike traditional media, social media publishing starts with no audience and no content. Your first tweet is often a lonely missive […]


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