Five steps to a better Facebook fan page

November 29, 2010

Facebook fan pages are a great way to promote your business or organization, are easy to maintain and they keep your personal profile separate from your business page. To its credit Facebook has done a lot lately to make pages more brand-friendly, even website-like. If you’re like me, chances are you are not using your […]

communicatto commentary: take social media inspiration from outside your industry

November 23, 2010

communicatto commentary: social media insights – snack sized bits of social media goodness in under 5 minutes. Hosted by Calgary social media consultant Doug Lacombe, communicatto commentary documents Lacombe’s thoughts regarding social media for business. communicatto is a Calgary social media agency, follow us at This episode suggests looking outside your industry for social […]

Video: Jeff & Doug on online strategy seminar

November 20, 2010

SEO, pay-per-click, and social media specialists Anduro Marketing and Calgary social media agency communicatto are putting on a seminar “6 Hours to Online Strategy” November 29, 2010. Register here if you’re interested in a one-day hands on online strategy development course. Here’s me and Jeff Nelson, President of Anduro, chatting about what you can expect:

Ten Twitter mistakes to avoid

November 20, 2010

Clients often ask me about the “cultural norms” of social media. Like many social media consultants, I reflexively dive into the cocktail party metaphor (act like you would at a cocktail party). Or I give them the “mind your manners like mom said” spiel. Or the “if you wouldn’t say it on the nightly news, […]

Calgary Chamber HR committee social media resources

November 17, 2010

It was a privilege to present to the Calgary Chamber of Commerce HR committee recently. Thanks  to Alejandro GarcĂ­a and Micheal Dyer for the opportunity! As promised here are the materials presented, with additional resources below: Calgary Chamber of Commerce HR Committee presentation Social media tools good for HR Social media across the enterprise And […]

Facebook page is a tactic not strategy

November 14, 2010

For those who follow this column (Hi mom!), you’ll recall that last week I was helping Toronto entrepreneur Tammy Gilden, the chief energy officer at Employee Energizer. With minimal assistance, Tammy was able to separate her personal Facebook profile from her business page, which is now at One might call that a happy ending. […]

Nov 29 workshop: 6 Hour Online Marketing Strategy

November 11, 2010

Online Marketing, Social Media. We hear these words all the time and think we should get our companies on board, but how? And where? Google, Yahoo, Bing,, Twitter, Facebook, LinkedIn, Flickr, Slideshare…..the list goes on and on and on. How are you supposed to figure out what to do and where your customers are? […]

communicatto chatto with @RichardatDell

November 6, 2010

Third Tuesday social media clubs across Canada are eager with anticipation as Richard Binhammer (aka @RichardatDell) from Dell sets out on a cross-country tour. Richard will be stopping in Calgary to address the Third Tuesday Calgary chapter November 10, 2010. That event sold out in mere days, but the waiting list is active in case […]

Business confounded by plethora of Facebook pages

November 6, 2010

This week I received an email from a frustrated Tammy Gilden, chief energy officer at Employee Energizer ( From its website, Employee Energizer is a Toronto company providing on-site massage and fitness services for corporate wellness programs across Canada. The site claims on-site massage will reduce corporate stress. Unfortunately, Facebook is causing Tammy to require […]

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