Facebook fan pages are a great way to promote your business or organization, are easy to maintain and they keep your personal profile separate from your business page. To its credit Facebook has done a lot lately to make pages more brand-friendly, even website-like. If you’re like me, chances are you are not using your [...]
communicatto commentary: social media insights – snack sized bits of social media goodness in under 5 minutes. Hosted by Calgary social media consultant Doug Lacombe, communicatto commentary documents Lacombe’s thoughts regarding social media for business. communicatto is a Calgary social media agency, follow us at http://facebook.com/communicatto This episode suggests looking outside your industry for social [...]
SEO, pay-per-click, and social media specialists Anduro Marketing and Calgary social media agency communicatto are putting on a seminar “6 Hours to Online Strategy” November 29, 2010. Register here if you’re interested in a one-day hands on online strategy development course. Here’s me and Jeff Nelson, President of Anduro, chatting about what you can expect:
Clients often ask me about the “cultural norms” of social media. Like many social media consultants, I reflexively dive into the cocktail party metaphor (act like you would at a cocktail party). Or I give them the “mind your manners like mom said” spiel. Or the “if you wouldn’t say it on the nightly news, [...]
It was a privilege to present to the Calgary Chamber of Commerce HR committee recently. Thanks to Alejandro GarcĂa and Micheal Dyer for the opportunity! As promised here are the materials presented, with additional resources below: Calgary Chamber of Commerce HR Committee presentation Social media tools good for HR Social media across the enterprise And [...]
For those who follow this column (Hi mom!), you’ll recall that last week I was helping Toronto entrepreneur Tammy Gilden, the chief energy officer at Employee Energizer. With minimal assistance, Tammy was able to separate her personal Facebook profile from her business page, which is now at facebook.com/EmployeeEnergizer. One might call that a happy ending. [...]
Online Marketing, Social Media. We hear these words all the time and think we should get our companies on board, but how? And where? Google, Yahoo, Bing, Business.com, Twitter, Facebook, LinkedIn, Flickr, Slideshare…..the list goes on and on and on. How are you supposed to figure out what to do and where your customers are? [...]
Third Tuesday social media clubs across Canada are eager with anticipation as Richard Binhammer (aka @RichardatDell) from Dell sets out on a cross-country tour. Richard will be stopping in Calgary to address the Third Tuesday Calgary chapter November 10, 2010. That event sold out in mere days, but the waiting list is active in case [...]
This week I received an email from a frustrated Tammy Gilden, chief energy officer at Employee Energizer (employeeenergizer.com). From its website, Employee Energizer is a Toronto company providing on-site massage and fitness services for corporate wellness programs across Canada. The site claims on-site massage will reduce corporate stress. Unfortunately, Facebook is causing Tammy to require [...]
