In the course of a week I talk to a lot of people about social media, most of them corporate types. Often they are keen to use social media for some legitimate business purpose, but they don’t have the arguments or the confidence to convince others of its worth. Making a business case and overcoming [...]
Events in Calgary this week have North America buzzing about social media. In case you missed it, Calgary elected a new mayor, 38-year-old university Prof. Naheed Nenshi, some say on a campaign fuelled by social media. A quick Google search for “Nenshi +’social media’ ” turns up 88,300 results — a good number of them [...]
The Yellow Pages book landed on my doorstep this week with a thud. Ridiculously weighty, almost permanently unopened, recycled annually with guilt, it made me pause to think about what drives consumer behaviour these days. There was a time when being in the Yellow Pages was essential to a business. Need a plumber? Crack the [...]
Twitter has been steadily rolling out the new Twitter over the past several weeks. Specifically they have changed the web interface of Twitter, which only a portion of Twitter subscribers actually use. Below is the official video announcement regarding the new Twitter, which gets around to showing the new interface around a minute and 10 [...]
If you are digitally out-of-shape in your marketing communications, you are in luck. The Social Media Marketing Boot Camp is coming back to Calgary courtesy of Capulet Communications. Principals Darren Barefoot and Julie Szabo will whip you into shape with their practical yet intense day long session October 8, 2010 at the new Hotel Le Germain in [...]
The big buzz on the social web this week is entirely self-referential, about The Social Network, a new movie on the origins of Facebook and its founder Mark Zuckerberg. As Calgary Herald reviewer Katherine Monk says, “It’s such an elegant irony . . . the person who founded the modern social-network phenomenon called Facebook is [...]
