Social media pre-flight checklist

August 28, 2010

There is a dizzying array of social media platforms, enough to make your average communicator’s head spin. What channels should you use, when, why and how? It’s like someone trying to build a house without a blueprint or awareness of what the various tools do. When speaking to business groups I often point out the […]

Customer service belongs on Twitter

August 14, 2010

In researching last week’s column on Air Canada’s woes played out on Twitter, I ran across an interesting school of thought. Apparently some folks, including a Toronto colleague who emailed me on the issue, believe Twitter should not under any circumstances be used for customer service, saying that service is a private matter between a […]

MRU CMA eMarketing guest speaker slides

August 12, 2010

Alexander Zagoumenov: Listen first: monitoring social media for opportunities and threats View more presentations from Alexander Zagoumenov. Jeff Nelson: The Power Of Online Marketing Mru V2 View more presentations from Jeff Nelson. Bruce McLeod: Mount Royal University domain presentation Louise Desmarais: Mount Royal SEO Copywriting Presentation Bruce Jensen: Web building, UI, Information Architecture, and CMS […]

Air Canada gaffe shows need for social media monitoring

August 7, 2010

Corporate reputation management is becoming a big deal on the social web. Just ask United Airlines and their series of luggage handling gaffes that led to hit song United Breaks Guitars. Halifax musician Dave Carroll gained huge audience and support “by sticking it to the man” after exhausting every other option United offered for redress. […]


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