Companies need social media rules

May 29, 2010

This week I’ve been diving deep into social media policy for corporations. It’s a complex balance between liberty and restriction. Put too tight a chokehold on social media and it can’t work, too loose and you expose the corporation to undue risk. It seems a conundrum. Earlier this year, Mashable.com reported a low incidence of […]

Al Jazeera piece on BP oil spill and PR

May 24, 2010

Interesting program on the PR nightmare BP has created for itself with the catastrophic 2010 oil spill on Al Jazeera’s “Listening Post” media program. Disclosure – I have a tiny bit around minute 4.

Realtors® get listed on social media

May 22, 2010

Next week I’ll be delivering social media training to Calgary Realtors®. As a consequence, I’ve had Realtors and social media on the brain. Can these professionals really use social media to their benefit without being smarmy? Yes, but it requires a more nuanced approach than traditional marketing. It is, after all, social media. Real estate […]

Socializing the association; IABC’s “Dare to Lead” #D2L2010

May 16, 2010

Yesterday I had the privilege of presenting at the IABC Canadian Western Region “Dare to Lead” conference (hashtag #D2L2010 on Twitter). Dare to Lead is an annual leadership conference for IABC board members across Western Canada, this time held in Calgary, the third largest IABC chapter in the world. My talk was on “Socializing the […]

Boomers scared of losing privacy on Facebook

May 15, 2010

There’s an old joke: “What happens in Vegas stays on Facebook.” It causes most of my generation (boomers) to chuckle, because it feels like there’s a grain of truth in the humour. Facebook causes us to get our privacy hackles up in a big way. Boomers worry about privacy. We were taught on our mother’s […]

Social media movements real and imagined

May 8, 2010

Earthquakes (real and imagined), and unrest have dominated social media of late. First, the real earth shattering news this past Thursday from South America, via @mashable: “A 6.5- or 6.4-magnitude earthquake has just hit parts of Peru and Chile, and tweets are flooding in from news sources and folks who were affected by the quake […]

Social media spreads BP oil spill disaster

May 1, 2010

British Petroleum has a problem, and it’s spreading. I’m not just talking about the oil pumping at an alarming rate into the Gulf of Mexico. I’m talking about the slick of digital outrage that is rapidly becoming toxic to the BP brand and image. As Ronald D. White wrote in the Los Angeles Times: “Seeking […]


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