This week I’ve been diving deep into social media policy for corporations. It’s a complex balance between liberty and restriction. Put too tight a chokehold on social media and it can’t work, too loose and you expose the corporation to undue risk. It seems a conundrum. Earlier this year, Mashable.com reported a low incidence of [...]
Interesting program on the PR nightmare BP has created for itself with the catastrophic 2010 oil spill on Al Jazeera’s “Listening Post” media program. Disclosure – I have a tiny bit around minute 4.
Next week I’ll be delivering social media training to Calgary Realtors®. As a consequence, I’ve had Realtors and social media on the brain. Can these professionals really use social media to their benefit without being smarmy? Yes, but it requires a more nuanced approach than traditional marketing. It is, after all, social media. Real estate [...]
Yesterday I had the privilege of presenting at the IABC Canadian Western Region “Dare to Lead” conference (hashtag #D2L2010 on Twitter). Dare to Lead is an annual leadership conference for IABC board members across Western Canada, this time held in Calgary, the third largest IABC chapter in the world. My talk was on “Socializing the [...]
There’s an old joke: “What happens in Vegas stays on Facebook.” It causes most of my generation (boomers) to chuckle, because it feels like there’s a grain of truth in the humour. Facebook causes us to get our privacy hackles up in a big way. Boomers worry about privacy. We were taught on our mother’s [...]
Earthquakes (real and imagined), and unrest have dominated social media of late. First, the real earth shattering news this past Thursday from South America, via @mashable: “A 6.5- or 6.4-magnitude earthquake has just hit parts of Peru and Chile, and tweets are flooding in from news sources and folks who were affected by the quake [...]
British Petroleum has a problem, and it’s spreading. I’m not just talking about the oil pumping at an alarming rate into the Gulf of Mexico. I’m talking about the slick of digital outrage that is rapidly becoming toxic to the BP brand and image. As Ronald D. White wrote in the Los Angeles Times: “Seeking [...]