Last night Dr. Michael Geist, internationally renowned Internet and E-commerce law professor, came to speak on copyright and our digital future at Red Deer College as part of their excellent Perspectives series. It was a fascinating lecture that impacts all Canadians. I reported on that event at Techvibes.com.
This morning I had the great pleasure of hearing three excellent speakers present at a breakfast session put on by WiTec Alberta, the provincial association focused on supporting the Wireless & Telecom industry. Stephen King, CEO of mob4hire.com; Roger Morrison, President of dTechs Electrical Profile Management; and Henry Kutarna, Southern AB Manager at Alberta Deal […]
“Our brand is the public opinion of a million citizens … ” said Cindy Pickett, the City of Calgary’s Director of Communications, “and our research shows a high penetration of web 2.0 use in that population.” Ms. Pickett was addressing an appreciative audience of IABC communicators at the recent “How Does Social Media Impact You?” […]
Below is a (slightly enhanced) summary of a talk I gave to the IABC BC chapter in January 2009. Professional writer and attendee Susan Main blogged about this event on her “Susan’s Super Citizen Showcase” blog. It all used to be so simple – segment your audience, target a demographic, pick the media mix that […]