When I gave this presentation to members of CPRS Vancouver last May, now summarized in this series of précis posts, I asserted: Traditional media is under pressure PR folks can’t rely on traditional media as their sole “channel” for distributing messages Social media is an umbrella term for a wide variety of collaborative web-based software [...]
Clowns to the left of me, Jokers to the right, Here I am, Stuck in the middle with you … Stuck in the middle, Stealers Wheel, 1972 For decades the practice of public relations has been a somewhat symbiotic (love/hate?) relationship between the press and the practitioner. Journalists needed stories, quotes, facts and pictures, and [...]
If you are a Firefox (web browser) user you are already a huge fan of tabbed browsing, add-ons, fast loading, and a sleek interface that is infinitely customizable. If you’re not using Firefox, get ye (or is that thee?) over to Mozilla.com, download and install forthwith. I learned a great Firefox trick this morning I [...]
